If you already have a page that aligns with your target keyword’s search intent, update it. Improving existing rankings first is often a good idea, especially for keywords that rank on the second page. If you’re on page two, Google already views your page positively. You just need to outperform the competitors ranking above you. Many search engine results pages (SERPs) have SERP features, which display content in various formats. When your website appears on the first page of Google’s search results, it’s much more likely to get clicks.
Before moving to the next step, it’s essential that your content is structured and formatted correctly. This might be the most important step in our downloadable checklist. Here are some real examples of content that is currently ranking in Google’s AI Overviews.
Step 4: Optimize your website
Learn more about how Google sources business information for search results. Adding products and services is especially helpful if your offerings are not made clear in your business name. Populating this section also adds content to your profile that can help it to rank for even more relevant searches.
Your ads will only show once in a single ad location, but across ad locations your ads can show more than once. These Ad Rank values are calculated based on several factors, including your competition, the context of the person’s search, and your ad quality at that moment. You can monitor where your ads are showing on the search results page by checking your top and absolute top metrics.
So backlinks from highly reputable sites (like Forbes or Insider) tell Google that your content is trustworthy. If the quality of your content is similar to competitors’, you may need more backlinks (links from other websites) to set you apart. Slow-loading pages can frustrate users and lead them to exit before the page loads. Use tools like Google PageSpeed Insights to analyze your site’s speed and implement recommendations to enhance performance. Integrating images, videos, infographics, GIFs, and slideshows into your content can significantly boost engagement. These elements make your content more visually appealing and add depth and context to your message.
- Keywords are the words and phrases your potential customers are typing into Google when they’re searching for a business.
- User experience and brand equity are important when it comes to driving organic search visibility.
- In this guide, we’ll focus on the most important SEO strategies you can implement today to significantly improve your visibility and get better rankings on Google search results.
- That’s because resource pages are pages that someone created to link to the best stuff on a given topic.
Content Hubs & Category Pages
Ranking on Google takes between six to twelve months, but can be faster depending on the competition and quality of the content. For example, top results for “Dentist in Dallas” are Google Business profiles. These landing pages explain how the different tools available in the Ahrefs dashboard works, helping to promote and sell its product. The SEO software has a top-level menu with important pages in the website header.
Why Local Search Matters
Refer to our dedicated tutorial on speed optimization to improve the page experience. For instance, if your webpage takes too long to load, audiences are likely to leave, increasing your bounce rate and negatively impacting your ranking. Ensuring your site meets the thresholds for these metrics is essential for a positive page experience. Page experience is an important factor in improving your Google rankings.
To make your SERP analysis more immersive, we’ve integrated SERP Checker into several Ahrefs tools. Some SERPs are solid as a rock, so it’s extremely hard to outrank the top results. But some are more dynamic, which means you have a chance to rank in the top (or even get #1). This, coupled with our proprietary processing powers, help ensure that our backlink stats and SEO metrics are accurate. The ad auction is how Google decides first which ads are eligible to show, and second how they’re ranked among eligible ads. Be careful not to incentivize reviews with discounts, gifts, or cash, though—that’s not allowed.
(I just hyperlinked the word, “hyperlink” to Wikipedia in the previous sentence…cool, huh?). These links are Google’s way of knowing that something is being talked about and is potentially important. The more “votes” or links that a site gets, the higher it is likely to rank. So, be sure to at least mention the keyword you are trying to rank for in Google BHS Links in your article. Combining functions allows for much greater flexibility and opens up possibilities for creative ranking solutions tailored to your specific needs. While the RANK function is great for straightforward scenarios, sometimes you need something more customized.
Data-driven research is crucial, especially for those new to any app marketplace. They increase conversion rates, positively impact organic search results, and increase the likelihood of an app being featured on Google Play. Google Play ratings and reviews tremendously impact downloads but require establishing long-term communication with your users. However, it’s an effort that will surely pay off, as simply being responsive may ensure higher star ratings overall. Google Play screenshot optimization is the most critical aspect of maximizing conversions on our store listing, with many factors influencing the outcome and performance metrics.
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