While not directly influencing Google’s rankings, the meta description plays a pivotal role in attracting clicks in SERPs by providing a compelling summary of page content. For example, you can see these results with the metadata when you search on Google. To maximize your click-through rate, ensure the metadata is optimized and close to your written content. Tools like AIOSEO’s on-page content analysis features create a report instantly based on your existing content to suggest improvements, SEO scores, and new ideas. Link building is generally considered an Off-Page SEO strategy. However, internal linking, since it’s part of your content creation process and is on the webpage, is always part of your on-page strategy.
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I’ve put together a free on-page SEO checklist for you to download. Then, add trust markers to pages, such as last update time stamps and a list of cited sources at the bottom of the page. Regularly audit your analytics to ensure you aren’t collecting data you shouldn’t be collecting, but do collect the data needed to run your business. For example, configure GA4 to collect users’ IP addresses anonymously and respect each visitor’s consent choices on your forms. Use tools like Google Tag Manager to track important behaviours while respecting privacy laws and proper data management. First-party data comes directly from users (with their permission) to you, making it both legal and valuable.
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Incorporating these keywords into your content helps search engine crawlers understand what your content is about so that they can match it to the right search queries. When done correctly, On-Page SEO ensures that search engines can crawl and understand your website’s content, while also providing a great experience for users. Search Engine Optimization (SEO) plays a crucial role in improving a website’s visibility on search engines like Google. It determines how well your website ranks for specific search queries, ultimately driving organic traffic and increasing conversions. By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. Our approach targets users first because that’s what search engines reward.
On-page and technical SEO statistics
Choose the correct format—use JPEG for photos and PNG for transparent images. This next section will inform you about some crucial on-page SEO factors you must consider when working on websites. On the other hand, large websites in highly competitive industries require much more detailed maintenance to stay on top. It’s better to track and measure your performance weekly, as even the tiniest omission may ruin all your SEO efforts.
Expertise emphasizes your qualifications or skill level in the area you’re writing about. This can include citing credentials, linking to other professional content you’ve created, or collaborating with subject matter experts. Pages per SEO Anomaly session, the number of pages a user visits during a single session, reflects the quality of internal linking and site navigation.
- This box often draws attention from search because it stands out from the rest of the listings on the page.
- Featured snippets are short pieces of text carefully extracted by Google to provide a concise and direct answer to the user search.
- This includes elements that affect the optimization and proper operation of the website, such as site speed, mobile-friendliness, crawlability, and more.
- It also allows you to target high-competition keywords that you wouldn’t have otherwise been able to rank for.
- This can be as simple as adding a “recommended for you” or “you may also like” section to your product pages, encouraging shoppers to take a look at other items in your store.
Google’s ranking algorithm has changed so drastically over the years that SEO is an ever-changing game. Minifying a file is the process of removing unnecessary spaces, commas and characters in your website’s code. Minification of CSS, HTML and Javascript can drastically boost page loading speed. You may be thinking that compressing website files is a challenging task, but it’s actually one of the easiest ways to reduce page load time. Google more specifically measures time to the first byte, which is the time it takes your browser to receive the first byte of information from the server. One of the other facets of improving your site’s on-page SEO is creating SEO-friendly URLs.
Examples might include optimizing a site’s code base for faster loading, or analyzing performance issues on a large e-commerce site. Changing the calendar year on posts without adding any updates to the content. SEO plugins often have a feature to update the year automatically. So if you’re going to use this, be sure to schedule those content updates to occur before the end of the year. When anyone clicks on your hyperlinked byline, they’ll be taken to a page listing all your articles.
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