These tools can measure the position of the keywords on which your website ranks in search engines. Tracking your website and keyword rankings is an essential part of the SEO process. The tool “spiders” your site, finding broken links, missing meta descriptions, duplicate content, redirect errors, and other on-page problems that can hurt your SEO performance. It also checks technical elements like XML sitemaps, robots.txt directives, and response codes.
eRank pricing:
With a free Semrush account, you BHS Links can track up to 10 keywords in Position Tracking. The platform also offers a Pay-as-you-go model for Rank-Ready AI Documents starting at $3.50 per document. Team collaboration features that don’t make you want to pull your hair out? The interface is refreshingly clean—no more getting lost in a maze of complicated charts and graphs.
For teams already running campaigns in Semrush, it’s a natural extension of your workflow. For everyone else, especially freelancers or small businesses just needing content optimization, more affordable standalone tools make more sense. Copywritely is ideal for content managers and SEO specialists who need to systematically improve existing content rather than create new material from scratch. There are tons of specialized GPTs created by different companies, including some specifically designed for SEO work. These can help you research keywords, structure your content properly, and follow SEO best practices. The quality of its output depends on how clear and detailed your instructions are.
Best SEO Tool for Advanced Folks: Ahrefs
This all-in-one tool offers everything you need to optimize the sites you manage for search. Forbes Advisor considers Ahrefs the best overall SEO tool on the market. With four plans to choose from, Ahrefs is right for all types of users, from beginners to advanced technical users. Envato Elements is a subscription-based service offering a vast library of creative assets, including graphics, templates, videos, photos, and audio files. It provides designers, marketers, and creatives with unlimited downloads and access to high-quality resources for their projects. Serpstat is an all-in-one SEO platform that provides comprehensive solutions for many digital marketing needs.
While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword.
- As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data.
- It combines AI-powered writing, SEO analysis, and competitive insights into a single, user-friendly platform.
- However, performing DIY SEO in some areas is easier with the help of the best SEO tools.
- This tool, while free, requires a valid Google Ads account to access its features.
- The goal of marketing is to generate traffic and qualified leads via the company’s website.
Best SEO tool for link building and visualization
For example, Screaming Frog is great for on-site SEO auditing, but you can’t do keyword research. KWFinder is an excellent tool for KW research, but it’s lacking in advanced features, such as KW gap analysis and thorough site auditing. These tools are usually more affordable than all-in-one solutions. As mentioned above, not all SEO programs are meant to be comprehensive—some are niche tools with only one or two features.
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